'No win, no fee' advertising under threat
15 Jul 2010 | by our Parliamentary correspondent
A £40m slice of the ad market could become the target of the coalition Government's first ad ban
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Iris scoops electoral reform integrated brief
30 Sep 2010 | by Sara Kimberley
encourages strong, stable government. ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
Health to bear brunt of first COI cuts
27 May 2010 | by our Parliamentary correspondent
as part of the Government's planned curbs on advertising, according to Westminster sources....prevention ( 4.5 million), are likely to be affected by Government plans to cut "preachy, nanny state ... was announced by the Treasury Chief Secretary, David Laws, as part of the coalition Government's 6.2 billion ...
TW Cat lands Blue Cross DM account
28 Apr 2010 | by Matt Williams
The Brighton-based agency came out on top in a pitch, which was contested by a number of agencies including Rapp. The Blue Cross runs a network of animal adoption centres and hospitals across the UK. It receives no government funding and relies on donations, typically raising more than 20m a year. Kim ...
Open University kicks off direct marketing pitch
22 Apr 2010 | by Matt Williams
The government-funded distance-learning university has issued a tender document and is planning to hold a pitch later in the year. Agencies have been given until the middle of next month to signal their intention to pitch for the account, with up to ten agencies due to be involved in the first stage. Work ...
CMW appointed to Five's advertising roster
18 Mar 2010 | by Matt Williams
will include a Facebook application that will dramatise the programme's central premise, by randomly generating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
