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Ogilvy and JWT join forces to create one-stop shopper marketing agency

22 Dec 2010 | by Sara Kimberley

agencies will be governed by a board of directors from both networks consisting of: Bob Jeffrey, global ...

Ratcliffe to be replaced by Blackett as CEO of MediaCom

15 Dec 2010 | by Arif Durrani and Katherine Levy

business was moved into WPP's new bespoke agency, M4C , following a consolidation of the Government ...

Top 10 worst celebrity ads

13 Dec 2010 | by Staff

London. The reworked lyrics, a paean to a shopper called Neville, didn t work and the central message ...

G2 Worldwide: New Beginnings

03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide

And this is perhaps why the subject won't go away - we haven't really worked out how to deliver it yet. Integration at its best is about bringing to life a central communication idea in cohesive, focused and relevant ways that mutually reinforce each other, while building an enduring relationship ...

Imagination Europe: Transforming Businesses through Creativity

03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe

idea of "give us a couple of weeks and we will blow you away" misunderstands how central creativity now ...

Publicis Groupe consolidates Romanian operations

29 Nov 2010 | by Daniel Farey-Jones

The single agency, created from Publicis Romania, Focus Advertising and Publicis Events, will be led by Teddy C Dumitrescu as CEO. Dumitrescu will report to Tomasz Pawlikowshi, chief executive of Publicis Central and Eastern Europe and Russia. The agency will offer advertising, branding, strategy ...

BSkyB appoints Jam for social media

24 Nov 2010 | by Maisie McCabe

: "Digital is becoming central to what we do at Sky. Successfully engaging with our customers online ...

M&C Saatchi poaches Iris partner Katie Gibbs

23 Nov 2010 | by Sara Kimberley

will join M C Saatchi in the New Year, will work closely with the group management team, the central ...

Scottish Government calls £80m media pitch

18 Nov 2010 | by Katherine Levy

The Scottish Government, formerly known as the Scottish Executive, has launched a statutory review...The account, which has been held by MediaCom Scotland since 2004, also includes government agencies such as Visit Scotland, NHS Health, NHS 24, Quality Meat Scotland, Historic Scotland, the Scottish ... economic climate, the level of future advertising expenditure may reduce." The Scottish Government spent ...

MPs hit Cameron over child pledge

18 Nov 2010 | by Parliamentary correspondent

Eighteen MPs have signed a Commons motion urging the Government to impose a ban on "sexualised ... " and to ban marketing companies in serious breach of the rules bidding for government contracts for three ... seven Labour, five Liberal Democrat and two Tory members, urged the Government to go further. They said ...

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