TV ad revenue tipped for up to 8% growth over January and February
16 Dec 2010 | by Maisie McCabe
, as the significant figure spent by the Government s Central Office of Information, estimated to be around 35m ...
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Adspend forecast for 2011 revised upwards
17 Dec 2010 | by Daniel Farey-Jones
Risks in 2011 include the effect of government spending cuts as well as concerns about unemployment, which has resumed its upward trend according to official figures released this week . AA ... to increase by just over 2% in 2011, but there are risks ahead, especially with government spending cuts ...
WPP returns to growth with 36% profits lift
24 Aug 2010 | by Arif Durrani
and Central Eastern Europe was grouped together, to result in a slight lift of 0.9% at constant currency ...
Ofcom removes airtime sales regulations
28 Jul 2010 | by Maisie McCabe
and advertisers buy ads on bundles of channels from the same date. This does not apply to ITV1, which is governed ...
COI cuts adspend back from record level
27 Jul 2010 | by Daniel Farey-Jones
Government reduced its spend on advertising through COI by £18m to £193m last year while digital...Labour government in 2008/9, but COI is now dealing with a harsher financial climate introduced by the new coalition government. It was told in May to run only "essential" new and existing campaigns ...
ZenithOptimedia increases global ad spend forecast
19 Jul 2010 | by Mark Banham
added to the world ad market between 2009 and 2012. Central Eastern Europe suffered more from ...
'No win, no fee' advertising under threat
15 Jul 2010 | by our Parliamentary correspondent
A £40m slice of the ad market could become the target of the coalition Government's first ad ban
TV to drive 2010 UK adspend growth
30 Jun 2010 | by Arif Durrani
suggesting that government cuts will set back the industry, COI advertising spend is expected to be reduced considerably. The government and charity sector, which accounted for 7.2% of total adspend in 2009 ... the doomsday predictions as the government slashes adspend, the industry is in good health. Overall performance ...
Commission rules CRR should remain
12 May 2010 | by Maisie McCabe
LONDON - The rules which govern how ITV sells its airtime, Contract Rights Renewal, are still...Conservative government is likely to make further changes. In March, shadow culture minister Ed Vaizey told ...
Top 30 regional advertising agencies 2010
19 Mar 2010 | by John Tylee
to continue investing in it. Another could be what might happen should an incoming government slash its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
