Media Perspective: Getting curtains and central heaters to talk is no easy thing
12 Nov 2010 | by Russell Davies, russell@russelldavies.com
to get involved when your curtains want to talk to your central heating or your milk cartons want to talk ...
The Scottish Government, formerly known as the Scottish Executive, has launched a statutory review of its media planning and buying account, worth up to £80 million in billings over the next four years.
to get involved when your curtains want to talk to your central heating or your milk cartons want to talk ...
All Whitehall departments have now been ordered to draw up plans to share the cost of their campaigns with advertisers in the Government's latest attempt to reduce the bill for taxpayers.
View all of the winning campaigns from the Government category.
Shelter, the housing and homelessness charity, is launching an ad campaign that claims anyone could lose their home this Christmas, as the Government prepares to make cuts to housing budgets.
The Coalition Government has floated the idea of asking the BBC to run some of its advertising campaigns free of charge in its latest attempt to cut Whitehall adspend.
The Government's ad spend freeze is expected to be lifted in April but tougher "value for money" rules will be imposed on future campaigns, Government sources said this week.
Ministers have been urged to drop plans to ban or restrict TV ads encouraging people to seek compensation if they have been in an accident.
Universal McCann Central has won the £2m media account for holiday park operator Park Resorts after
Outdoor ad revenue rose by 17.8% year on year in the second quarter of 2010, bolstered by large-format campaigns during this summer's Fifa World Cup.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.