will hit the youth-focused E4 even harder when it defects to Comedy Central, Brooke's old stomping ground ...
's no government appetite for more statutory controls - and no public outcry for them." And as if all that isn ... of ads are big issues for a lot of people." Political expectations "At a time when the Government ...
Payment by results for agencies working on government campaigns is expected to be given the go...uses payment by results for media buying, it now looks set to be extended to most government marketing ... and could involve private sector sponsorship of some government campaigns. An Ad Council would put a ... , described as "interesting" but added: "I m not sure that government really understands what the Ad Council ...
Initiative role by Alex Altman, formerly managing director of M4C the media agency handling the Central ...
, but also has a newly opened London office, that will now act as the central hub for the Milka account ...
The Vienna Tourist Board (VTB) is turning a segment of central London into its home city...Street, near Goodge Street, central London. The event will be repeated tomorrow night between 8pm ...
. SUMMARY Road Safety has long been a government priority, helping to drive a 50 per cent decline ... rare feat for government campaigns. There is no doubt that this campaign will have made a tangible ...
new business model Sponsorship is rarely the central tenet for a winning IPA Effectiveness paper so ...
of their campaigns with advertisers in the Government's latest attempt to reduce the bill for taxpayers....-down government action. Although the industry has pledged its backing for the scheme, some senior figures fear privately that it is a move to "get government campaigns on the cheap". And some advertisers fear it will be difficult to reconcile their commercial objectives with the Government's social and political goals. COI ...
of the settlement, RadioCentre has been in discussions with Government about the funding of local DAB coverage ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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