to remove filtersThinkbox prepares Harvey the dog TV ad for Christmas
21 Dec 2010 | by Sara Kimberley
on TV s central role at Christmas, with families gathering around the TV." Since launching ...
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Ogilvy and JWT join forces to create one-stop shopper marketing agency
22 Dec 2010 | by Sara Kimberley
agencies will be governed by a board of directors from both networks consisting of: Bob Jeffrey, global ...
Adspend forecast for 2011 revised upwards
17 Dec 2010 | by Daniel Farey-Jones
Risks in 2011 include the effect of government spending cuts as well as concerns about unemployment, which has resumed its upward trend according to official figures released this week . AA ... to increase by just over 2% in 2011, but there are risks ahead, especially with government spending cuts ...
TV ad revenue tipped for up to 8% growth over January and February
16 Dec 2010 | by Maisie McCabe
, as the significant figure spent by the Government s Central Office of Information, estimated to be around 35m ...
Mark Cross handed COI's media buying duties
16 Dec 2010 | by Maisie McCabe
Mark Cross is to take board responsibility for media buying at the Central Office of Information
DDB's Woodford joins Skillset
15 Dec 2010 | by Arif Durrani
Skillset, the government-backed skills and training group, has appointed DDB UK's chairman...remit to include online, and the industry faces increasing challenges around government restrictions ... : "Skillset definitely has the ear of government on the skills agenda. We are working together to define ...
Ratcliffe to be replaced by Blackett as CEO of MediaCom
15 Dec 2010 | by Arif Durrani and Katherine Levy
business was moved into WPP's new bespoke agency, M4C , following a consolidation of the Government ...
Top 10 worst celebrity ads
13 Dec 2010 | by Staff
London. The reworked lyrics, a paean to a shopper called Neville, didn t work and the central message ...
New magazines begin to arrive as 'slow' recovery begins
10 Dec 2010 | by Katherine Levy
by Western Europe and Central and Eastern Europe. In an encouraging trend for the industry, the number ... -recession levels" in North America, Asia Pacific, Western Europe and Eastern and Central Europe. The recovery ... Central and Eastern Europe spend will stabilise in 2011 and start to grow in 2012. In Western Europe ...
G2 Worldwide: New Beginnings
03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide
And this is perhaps why the subject won't go away - we haven't really worked out how to deliver it yet. Integration at its best is about bringing to life a central communication idea in cohesive, focused and relevant ways that mutually reinforce each other, while building an enduring relationship ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
