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FMCG goods 'recession-resistant', says Unilever Asia president

HONG KONG - Unilever's president for Asia, Africa, Central and Eastern Europe, Haresh Manwani, says

ZenithOptimedia retains £285m global Sanofi-Aventis account

are prescription-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine ...

MediaCom and Starcom split £100m GSK media brief

GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

was intended to be a heightened dramatisation of his passion for typography. Government (national local ...

End of 'digital' road

is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...

Not rules, but tools

's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...

Digital's future is in the past

: it's central to it. And it blurs the line between brand-owner website and social media platform ...

Generation why?

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

ZenithOptimedia on alert as Sanofi-Aventis calls review

-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology ...

GlaxoSmithKline calls £100m international media review

the business in Central and Eastern Europe. The pitch process begins immediately and the winning agencies ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.