Click 
to remove filters
Mark Cross is to take board responsibility for media buying at the Central Office of Information
Skillset, the government-backed skills and training group, has appointed DDB UK's chairman...remit to include online, and the industry faces increasing challenges around government restrictions ... : "Skillset definitely has the ear of government on the skills agenda. We are working together to define ...
, delivering savings for the government of around 1.4 billion. Mark Lund, COI s chief executive, said ... of COI and has been a terrific touchstone and bridgehead between government and the industry. He ... over all government advertising to an American-style Ad Council in Britain appear to be fading ...
high level European Government officials. Grey Amsterdam executive creative director Colin Lamberton ...
The Scottish Government, formerly known as the Scottish Executive, has launched a statutory review...The account, which has been held by MediaCom Scotland since 2004, also includes government agencies such as Visit Scotland, NHS Health, NHS 24, Quality Meat Scotland, Historic Scotland, the Scottish ... economic climate, the level of future advertising expenditure may reduce." The Scottish Government spent ...
Eighteen MPs have signed a Commons motion urging the Government to impose a ban on "sexualised ... " and to ban marketing companies in serious breach of the rules bidding for government contracts for three ... seven Labour, five Liberal Democrat and two Tory members, urged the Government to go further. They said ...
NHS 111 is expected to launch nationally by 2013 as a way of allowing the public to quickly obtain medical advice at any time, and the Government is understood to want to create an integrated campaign ... million calls annually once it launches nationally. Despite the recent government spending cuts ...
. The COI first called a pitch for the project in September, despite the recent major government cuts ... reported that the government is expected to give the go ahead to a new payment by results scheme ...
Payment by results for agencies working on government campaigns is expected to be given the go...uses payment by results for media buying, it now looks set to be extended to most government marketing ... and could involve private sector sponsorship of some government campaigns. An Ad Council would put a ... , described as "interesting" but added: "I m not sure that government really understands what the Ad Council ...
of their campaigns with advertisers in the Government's latest attempt to reduce the bill for taxpayers....-down government action. Although the industry has pledged its backing for the scheme, some senior figures fear privately that it is a move to "get government campaigns on the cheap". And some advertisers fear it will be difficult to reconcile their commercial objectives with the Government's social and political goals. COI ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
