Thinkbox prepares Harvey the dog TV ad for Christmas
21 Dec 2010 | by Sara Kimberley
on TV s central role at Christmas, with families gathering around the TV." Since launching ...
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Ogilvy and JWT join forces to create one-stop shopper marketing agency
22 Dec 2010 | by Sara Kimberley
agencies will be governed by a board of directors from both networks consisting of: Bob Jeffrey, global ...
Adspend forecast for 2011 revised upwards
17 Dec 2010 | by Daniel Farey-Jones
Risks in 2011 include the effect of government spending cuts as well as concerns about unemployment, which has resumed its upward trend according to official figures released this week . AA ... to increase by just over 2% in 2011, but there are risks ahead, especially with government spending cuts ...
Ratcliffe to be replaced by Blackett as CEO of MediaCom
15 Dec 2010 | by Arif Durrani and Katherine Levy
business was moved into WPP's new bespoke agency, M4C , following a consolidation of the Government ...
Top 10 worst celebrity ads
13 Dec 2010 | by Staff
London. The reworked lyrics, a paean to a shopper called Neville, didn t work and the central message ...
G2 Worldwide: New Beginnings
03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide
And this is perhaps why the subject won't go away - we haven't really worked out how to deliver it yet. Integration at its best is about bringing to life a central communication idea in cohesive, focused and relevant ways that mutually reinforce each other, while building an enduring relationship ...
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
idea of "give us a couple of weeks and we will blow you away" misunderstands how central creativity now ...
Publicis Groupe consolidates Romanian operations
29 Nov 2010 | by Daniel Farey-Jones
The single agency, created from Publicis Romania, Focus Advertising and Publicis Events, will be led by Teddy C Dumitrescu as CEO. Dumitrescu will report to Tomasz Pawlikowshi, chief executive of Publicis Central and Eastern Europe and Russia. The agency will offer advertising, branding, strategy ...
M&C Saatchi poaches Iris partner Katie Gibbs
23 Nov 2010 | by Sara Kimberley
will join M C Saatchi in the New Year, will work closely with the group management team, the central ...
Scottish Government calls £80m media pitch
18 Nov 2010 | by Katherine Levy
The Scottish Government, formerly known as the Scottish Executive, has launched a statutory review...The account, which has been held by MediaCom Scotland since 2004, also includes government agencies such as Visit Scotland, NHS Health, NHS 24, Quality Meat Scotland, Historic Scotland, the Scottish ... economic climate, the level of future advertising expenditure may reduce." The Scottish Government spent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
