Government backs IPA challenge to find creative entrepreneurs
13 Jan 2012 | by Sara Kimberley
of the UK government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar ...
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D&AD celebrates its Golden Jubilee
26 Apr 2012
The second yellow Pencil for the campaign came for Operation Christmas. Government soldiers dropped ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
The launch of the ad campaign follows Virgin Money's high-profile acquisition of the government-owned Northern Rock. The television advertising campaign, created by Beattie McGuiness Bungay (BMB), features an array of sister Virgin brands, such as airline, Virgin Atlantic, Virgin Trains, and Virgin Records ...
A User-First Approach
07 Dec 2011 | by Marc Heal, Duke & Earl
from a central creative theme. There may be three discrete issues to consider. First, how can I take ... . It needs to be considered together with, rather than sequentially to, the central creative idea. And ...
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
hope, we can all agree is that strong integrated campaigns are coherent to a central thought or theme ...
Catching up with consumers
10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7
will only get more pertinent as time goes on. It is part of the cultural landscape, governing to a large ...
LBI: The blended future
29 Jun 2011 | by Graham Hodge, Chris Clarke, LBI
flux. Our connections with each other, with government, with business and, of course, brands transform ... them is an understanding at board level that digital excellence is central to preserving competitive ... to get it right. We call it blending and it's central to everything we do. Blending allows us to take ...
G2: Data at the core
29 Jun 2011 | by Tim Hipperson and Stefan Kniess, G2
increases, Facebook credits could become a central virtual currency to purchase real goods. No matter ...
G2 Worldwide: New Beginnings
03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide
And this is perhaps why the subject won't go away - we haven't really worked out how to deliver it yet. Integration at its best is about bringing to life a central communication idea in cohesive, focused and relevant ways that mutually reinforce each other, while building an enduring relationship ...
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
idea of "give us a couple of weeks and we will blow you away" misunderstands how central creativity now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
