Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
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End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group
03 Dec 2009 | by Noel Bussey
to beat Government moves to clamp down on multi-million-pound bonuses. Source: The Telegraph Normal ...
And in the real world... Cadbury, Dubai, Online spending and more
30 Nov 2009 | by Kate Nettleton
Financial institutions owed money by Dubai World, the ailing holding company of the Dubai Government, were handed a lifeline by The United Arab Emirates' central bank. The Abu-Dhabi-based bank is offering a special liquidity scheme to banks that are owed debts by Dubai World in a bid to increase market ...
Yahoo! unveils new brand positioning in global marketing campaign
23 Sep 2009 | by Matt Williams
the central place that the internet now has in people's lives. Elisa Steele, the executive vice president ...
Neo@Ogilvy picks up Sony Bravia task
17 Sep 2009
, the director of consumer marketing for TV and online marketing at Sony, said: "Search is now a central part ...
And in the real world... M&S, Jaguar Land Rover, Google, Disney and more
01 Sep 2009 | by Kate Nettleton
their operations abroad thanks to the Government's stringent tax regime, according to a new report. The report ...
And in the real world.. RBS, Sony, GM, Admiral and more
26 Aug 2009 | by Anne Cassidy
The Government is willing to give taxpayers money to General Motors to help save Vauxhall. Source: The Times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
