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Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

again in 2011, up 1.8 per cent despite government cuts obliterating radio's biggest advertiser, COI ...

Government backs IPA challenge to find creative entrepreneurs

13 Jan 2012 | by Sara Kimberley

of the UK government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

28 Oct 2011 | by Arif Durrani

Prime Minister David Cameron s government for being "very responsive" to concerns over the taxation ...

Comedy Central promotes its new 'Friends'

23 Sep 2011 | by Maisie McCabe

Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom...today (23 September). The Comedy Central idents will be based around 'Friends and friendship throughout October. The copywriters and art directors were Comedy Central marketing director Bill Griffin and Comedy Central creative director Will Clark. The TV ad was directed by Steven Seller, with post ...

Sky launches campaign for Sky Anytime+

04 Apr 2011 | by Maisie McCabe

Square and sound was by Grand Central. Sky Anytime+ is available to Sky TV customers with a Sky+HD box ...

Which? illustrates testing rigour with dirty dog ad

21 Sep 2010 | by Daniel Farey-Jones

, which introduces the strapline "Which? works for you", launched yesterday across central England ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

: it's central to it. And it blurs the line between brand-owner website and social media platform ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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