This has resulted in M4C, which was launched in 2010 to handle COI's business, picking up the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ...
Ed Vaizey, minister for culture, communications and creative industries, helped launch an IPA competition to find the next creative entrepreneur at the IPA president's New Year reception last night.
Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom...today (23 September). The Comedy Central idents will be based around 'Friends and friendship throughout October. The copywriters and art directors were Comedy Central marketing director Bill Griffin and Comedy Central creative director Will Clark. The TV ad was directed by Steven Seller, with post ...
Ministers have been accused of running back-door party political advertising despite imposing huge cuts in the Government's ad budget.
CANNES 2011: The future success of Foursquare's business is in using consumers' data to build brand ambassadors, according to its founder and chief executive Dennis Crowley.
As part of David Cameron's "Big Society" initiative, the Government is asking the commercial terrestrial TV broadcasters to provide a daily "Community Minute" of editorial airtime.
The Coalition Government has floated the idea of asking the BBC to run some of its advertising campaigns free of charge in its latest attempt to cut Whitehall adspend.
Ministers have been urged to drop plans to ban or restrict TV ads encouraging people to seek compensation if they have been in an accident.
Outdoor ad revenue rose by 17.8% year on year in the second quarter of 2010, bolstered by large-format campaigns during this summer's Fifa World Cup.
Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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