Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
again in 2011, up 1.8 per cent despite government cuts obliterating radio's biggest advertiser, COI ...
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
Royal Caribbean appoints OMD for search and social
30 Apr 2012 | by Maisie McCabe
Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ...
Things We Like
19 Apr 2012
Radio shut its Manchester-based local television station Channel M, blaming the Government for failing ... . The closure has got to raise questions over the Government's plans for 20 towns and cities, including ...
Do media agencies require a brand positioning?
12 Apr 2012
affects everything and everyone at the agency on a daily basis. It is central to the talent we hire ...
Things we like
29 Mar 2012
declare BGT the king of the talent shows. The Thinkbox sponsored-Government advertising debate We ... motion for debate was "Government advertising saves the country money", which provoked spirited ... Sinclair of The TaxPayers' Alliance and Matt Tee, the former Permanent Secretary for Government ...
All about ... Telling the truth
29 Mar 2012 | by Sue Unerman
like equals and offering improvement rather than entertainment and spin. The Scottish Government didn ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
. DB: The model has been flipped on its head. Instead of a brand being central, now it s the consumer ...
M&S and Sainsbury's buck consumers' indifference to brands
02 Mar 2012 | by Maisie McCabe
advertisers, media owners and agencies yesterday morning at MPG Media Contacts' new office in central London ...
Has radio recovered since the death of COI?
01 Mar 2012
planning and creativity. We continue to work with all government departments to ensure this heritage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
