End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
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ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
in March, according to the Central Statistics Office. Source: The Telegraph BP has cut more than a ...
COI shortlists 12 for anti-obesity task
07 Mar 2008 | by Kunal Dutta
comes as the government looks to create a social movement in partnership with advertisers, agencies ...
Proximity chosen to promote Jim Beam across Europe
18 Jan 2007 | by by Ben Bold
The agency has been briefed with developing an on- and offline strategy for the US company s flagship brand, Jim Beam. The work will include a number of on- and off-trade promotional marketing campaigns to run across Jim Beam s key markets, including the UK, Germany and Spain. While the central ...
HOTLINE
22 Oct 1999 | by CLAIRE BEALE
. The Government has disappointed the direct marketing industry by unveiling proposals to allow people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
