Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
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End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
in March, according to the Central Statistics Office. Source: The Telegraph BP has cut more than a ...
Agencies line up for RBS Group DM pitch
20 Feb 2009 | by Caroline Lovell
RBS Group, the banking giant which last November was the subject of a £20 billion government bail
National Savings kicks off all-agency review
18 Jan 2007 | by by Noel Bussey
for TV ads. Because it is government-backed, NS I is forced to hold a statutory review of all of its ... -the-line activity, and media planning, will be open to all who register an interest, as required by government ...
Cahoot seeks direct agency after ditching Grand Union
21 Apr 2006 | by by Larissa Bannister
by their absence since Abbey was taken over by Spain's Banco Santander Central Hispano in November 2004 ...
Special Report: Direct Marketing - Doorstep Challenge
03 Dec 2004
the Government, which sells information from the census on to direct marketers. We were also told that credit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
