Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
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End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
in March, according to the Central Statistics Office. Source: The Telegraph BP has cut more than a ...
National Savings kicks off all-agency review
18 Jan 2007 | by by Noel Bussey
for TV ads. Because it is government-backed, NS I is forced to hold a statutory review of all of its ... -the-line activity, and media planning, will be open to all who register an interest, as required by government ...
Eaga talks to direct agencies for energy efficiency business
08 Nov 2002 | by IAN DARBY
Eaga Partnership, a private company that runs the Government's home energy efficiency scheme...energy efficiency, home security and water efficiency. It was appointed by the Government in 1990 ... , Eaga managed £275 million of grants on behalf of the Government, which also raises awareness of energy ... government grants for home insulation. The Government's Energy Savings Trust initiative is supported ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
Waterstones, Telewest Communications, Thomas Cook, Dunlop Tyres and Ufi, the Government's flagship ... , was also strong. Government work, particularly for Nurse and Childcare recruitment, was strong ... and the Royal Bank of Scotland. It also won Learn Direct, a pounds 3 million Scottish Government education ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
Waterstones, Telewest Communications, Thomas Cook, Dunlop Tyres and Ufi, the Government's flagship ... , was also strong. Government work, particularly for Nurse and Childcare recruitment, was strong ... and the Royal Bank of Scotland. It also won Learn Direct, a pounds 3 million Scottish Government education ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
