Global Radio in stand-off with industry over DAB coverage
08 Dec 2011 | by Maisie McCabe
industry, the BBC and the Government. Last month, the Global founder and executive president, Ashley ...
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Govt invests in ad apprenticeships
08 Dec 2011 | by Jeremy Lee
The IPA has helped to secure nearly £1 million of government funding to develop and promote
Government under fire after DH adspend cuts
08 Dec 2011 | by our Parliamentary correspondent
The squeeze on the Government's advertising budget was attacked as a "false economy" this week...Simon Burns, the Health Minister, said his department spent 4.21 million during the Coalition s first year, down from 60.28 million in the final year of the previous Labour government. Spending on the department s flagship Change4Life campaign dropped from 9.2 million to 1.61 million and on the anti ...
Agencies line up for COI small businesses brief
08 Dec 2011 | by Matt Williams
new businesses. It will also promote the Government s Business Link website. Last month, the Prime ...
Tom Knox: Now is the time for advertising to prove its value to UK PLC
08 Dec 2011 | by Tom Knox
, advertising seemed more powerful and central to the commercial and cultural life of the nation. The Thatcher government had (at least according to popular belief) been elected on the back of the Saatchi brothers ... Government has dismantled COI; the spectre of increased regulation is more present than ever; and our ...
Can advertising win over the public?
08 Dec 2011 | by Ian Barber
is beginning to catch the eye of policymakers and has already informed a major government review ...
A User-First Approach
07 Dec 2011 | by Marc Heal, Duke & Earl
from a central creative theme. There may be three discrete issues to consider. First, how can I take ... . It needs to be considered together with, rather than sequentially to, the central creative idea. And ...
Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
hope, we can all agree is that strong integrated campaigns are coherent to a central thought or theme ...
WPP boss cools on tax return to UK
07 Dec 2011 | by Daniel Farey-Jones
's corporation tax rate becoming more than double that of Ireland's after the last Government s Treasury ... thought it would. It would appear that the Government have delivered on all their promises and are moving ...
Watchdog bans 'boob jobs' outdoor ad
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
the ad had not been approved by its central copy clearance team and that it did not conform to its brand ...
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