Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...
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ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...
ZenithOptimedia retains £285m global Sanofi-Aventis account
20 Oct 2010 | by Mark Banham
are prescription-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
GlaxoSmithKline calls £100m international media review
19 Apr 2010 | by Anne Cassidy
the business in Central and Eastern Europe. The pitch process begins immediately and the winning agencies ...
And in the real world....Kraft, Cadbury, M&S, BBC, Gordon Brown, Sainsbury, Unilever and Sara Lee
28 Sep 2009
should be cut harder and faster than the government is planning after the general election, according ...
And in the real world... Shell, McDonald's, Tesco, Vodafone and more
27 May 2009 | by Anne Cassidy
dispute with the Government over tax on foreign earnings. Source: The Times City finance professionals ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
