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ZenithOptimedia retains £285m global Sanofi-Aventis account

are prescription-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine ...

MediaCom and Starcom split £100m GSK media brief

GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...

ZenithOptimedia on alert as Sanofi-Aventis calls review

-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.