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Government threatens booze ad clampdown

LONDON - Ministers have threatened to impose legislation to curb alcohol advertising after a government study found that it does result in more drinking.

Government tightens rules on car poster ads

LONDON - The Government is to tighten the rules on car ads to ensure that posters include green "health warnings" about how much pollution vehicles cause.

Government moots booze ad crackdown

LONDON - The Government is to consider statutory controls over alcohol advertising as part of a new crackdown on under-age drinking ordered by Gordon Brown.

Government U-turn on junk-food ad ban

LONDON - The government is retreating from its threat to impose a ban on junk-food commercials.

HOTLINE: The Government expected to shelve campaign for MMR

The Government is expected to shelve plans for a new campaign to promote the MMR vaccine. Although BMP DDB is developing a new push amid concern about the low take-up, the Department of Health is worried that the move might backfire. Instead, it will target parents through GPs and with reassuring...

REVIEW: The Government is risking a public backlash

The Government is risking a public backlash as it prepares to launch an ad campaign to promote the MMR vaccine despite growing concerns about its safety. The Department of Health has reappointed BMP DDB to handle the campaign, which is expected to break in two weeks. - Marketing.

Government set to allow more drugs to be advertised in UK

The Government is set to allow Britain s pharmaceutical companies to advertise more of their products in a move that could herald an American-style explosion of drugs advertising.

IPC’s central sales unit opens with pounds 1.5m wins

IPC s central sales unit has won its first business with a pounds 1 million deal through MindShare...IPC s central sales unit has won its first business with a pounds 1 million deal through ... , joins as account manager for pharmaceuticals. Another addition to central sales is Paul Parrish ... director. He is recruiting a sales team that will eventually separate from the central unit ...

Government backs the ASA’s cosmetic surgery ads ruling

The Government has rejected MPs demands for a new law to curb ads for cosmetic surgery despite growing concern that the public is being misled.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.