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Aegis and Initiative retain £20m European Indesit media business

Carat and Vizeum have retained their markets in the UK, Italy, France and Turkey. Initiative has retained the business covering the states that make up the former USSR. The pitch for Indesit's Western and Central European media planning and buying account , estimated to be worth 20m in billings ...

Indesit calls pitch for £20m media

, is reviewing its Western and central European media planning and buying account, estimated to be worth £20

Master, Nadav and Telfer Triumph at Campaign Photo Awards

was intended to be a heightened dramatisation of his passion for typography. Government (national local ...

End of 'digital' road

is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...

Not rules, but tools

's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...

Digital's future is in the past

: it's central to it. And it blurs the line between brand-owner website and social media platform ...

Generation why?

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

ZenithOptimedia wins Media Lions Gold for AEG

and Government to be sent to school children as a widely accepted token of good luck in their exams. Kit Kat ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.