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As UK clients slash budgets, agencies look East

. The agencies' growing presence coincides with the Chinese government's eagerness to see the country's brands ... , rigid and risk-averse structure that extends from government into company management. "Nobody wants ... of understanding with the government-controlled China Advertising Association at the misleadingly named China ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

was intended to be a heightened dramatisation of his passion for typography. Government (national local ...

End of 'digital' road

is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...

Not rules, but tools

's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...

Digital's future is in the past

: it's central to it. And it blurs the line between brand-owner website and social media platform ...

Generation why?

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

Lotus hires McCann Erickson Central for relaunch project

Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.