Weetabix picks 101 for Ready Brek campaign
16 Feb 2012 | by Anne Cassidy
school day. The Ready Brek glow was part of the memorable "central heating for kids" work that ran ...
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with a modern twist. The Casting Casting was central to the idea; we wanted to align the brand ... -production: Ben Leeves, Grand Central ...
school day. The Ready Brek glow was part of the memorable "central heating for kids" work that ran ...
The Food Standards Agency, the government department responsible for protecting public health
: Laura Cooper Studio: Grand Central Engineer: Ben Leeves Voices: Sean Bean, England rugby team Campaign ... it s not luck Agency: VCCP Writer: John McLaughlin Producer: Catherine Powell Studio: Grand Central Engineer ...
. The agencies' growing presence coincides with the Chinese government's eagerness to see the country's brands ... , rigid and risk-averse structure that extends from government into company management. "Nobody wants ... of understanding with the government-controlled China Advertising Association at the misleadingly named China ...
The Government is under pressure to tighten up the rules on "junk-food" commercials so they do.... The Science and Technology Committee said the Government's policy is out of line with the available evidence about changing behaviour. "We recommend that the Government reconsider the current regulation ... of programmes that children watch," it said in a report. Doubt was cast on the Government's goal of "nudging ...
as part of the Government's initiative to get the UK public to cut their daily salt intake. ...
MPs have rejected government plans to restrict the sale of cut-price alcohol as "too little, too...Eighteen MPs, including ten Labour members and three Liberal Democrats, have signed a Commons motion urging the drinks industry to end "price-led mass-media advertising" in return for the Government ... ." The British Medical Association, which favours a ban on all alcohol advertising, said the Government ...
central to its development. "As a result, we have been doing a lot of work on CRM," Fraser says. "Now we ... to have got sucked into marketing, having moved steadily from its outer limits towards the central role he ...
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.