Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Central Exposure: TV, Cinema, Online Follow Arif Durrani on Twitter: @DurraniMix ...
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
Do media agencies require a brand positioning?
12 Apr 2012
affects everything and everyone at the agency on a daily basis. It is central to the talent we hire ...
All about ... Telling the truth
29 Mar 2012 | by Sue Unerman
like equals and offering improvement rather than entertainment and spin. The Scottish Government didn ...
Kitcatt Nohr Digitas wins Puma Social
22 Mar 2012 | by Sara Kimberley
The agency won the account after a pitch and will develop a new social media content and engagement strategy for Puma Teamsport covering all of its digital platforms. Central to its digital strategy will be Puma's sporting brand ambassadors such as Sergio Ag ero, the footballer, who was signed ...
M&S and Sainsbury's buck consumers' indifference to brands
02 Mar 2012 | by Maisie McCabe
advertisers, media owners and agencies yesterday morning at MPG Media Contacts' new office in central London ...
Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD
20 Jan 2012 | by Maisie McCabe
of 13 creative teams working on clients such as the Central Office of Information, E.ON and Vauxhall ...
M4C picks up all government media briefs
19 Jan 2012 | by Jeremy Lee
that all government media buying - including that beyond COI - should be handled by the WPP agency M4C....the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ... government media buying until 2014 and expects its billings to exceed 100 million in 2012. ...
Government backs IPA challenge to find creative entrepreneurs
13 Jan 2012 | by Sara Kimberley
of the UK government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar ...
Review of the year 2011: in with the new and out with the old
15 Dec 2011
In a year when change was the global byword, adland saw technology become ever more central...of government departments, with redundancies expected among its 400 staff. COI wasn't the only body facing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
