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Ditching flu awareness ads contributed to more deaths, paper claims

A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...

Publicis Groupe first half profits rise 3.2% to €321m

.9%), Germany (more than 10%), Italy (7.7%) and the central European countries (9.1%, with Russia exceeding 20 ...

Advertising trusted by 69% of the public

extent. Two thirds of respondents believed the industry was vital to the success of government ... governed think tank set up last year with funding by the Advertising Association, and will be repeated ...

WPP boosts revenues 7% to £2.2bn

constant currency basis and Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern ...

TV ad revenue tipped for up to 8% growth over January and February

, as the significant figure spent by the Government s Central Office of Information, estimated to be around 35m ...

WPP returns to growth with 36% profits lift

and Central Eastern Europe was grouped together, to result in a slight lift of 0.9% at constant currency ...

Ofcom removes airtime sales regulations

and advertisers buy ads on bundles of channels from the same date. This does not apply to ITV1, which is governed ...

ZenithOptimedia increases global ad spend forecast

added to the world ad market between 2009 and 2012. Central Eastern Europe suffered more from ...

TV to drive 2010 UK adspend growth

suggesting that government cuts will set back the industry, COI advertising spend is expected to be reduced considerably. The government and charity sector, which accounted for 7.2% of total adspend in 2009 ... the doomsday predictions as the government slashes adspend, the industry is in good health. Overall performance ...

Commission rules CRR should remain

LONDON - The rules which govern how ITV sells its airtime, Contract Rights Renewal, are still...Conservative government is likely to make further changes. In March, shadow culture minister Ed Vaizey told ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.