Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
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End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
in March, according to the Central Statistics Office. Source: The Telegraph BP has cut more than a ...
The Work: New campaigns - UK
16 Jan 2009
Post-production: Glassworks Audio Post-production: Grand Central Exposure: UK TV THE LOWDOWN ...
Golley Slater to take £8m Otto UK brief
23 Feb 2007 | by Kunal Dutta
central London presence. The win is thought to be the agency s first since its move. Otto Group operates ...
Chime appoints Jon Leach to head integration
06 Oct 2003 | by John Tylee,
In the newly created role of head of integration, his brief is to ensure effective operation of a central hub of consultants which plans client projects with assembled talent from across Chime's network. Leach, who was the head of strategy at Chime's former HHCL & Partners subsidiary, will work closely ...
Feel creates mailer for Yo! Sushi's Yo! To Go take-out service
20 Jun 2003
The direct mail campaign targets small- to medium- sized creative businesses in the central London area. "Our research has shown that many businesses still think that sandwiches are the only lunchtime option for internal meetings. The aim of the campaign is to suggest a more attractive, healthier ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
