Hotline: McCann Worldgroup promotion
19 Apr 2012
McCann Worldgroup has promoted Richard Bonner-Davies to the role of president of Central
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All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
environment. Thankfully, the UK Government has chosen a pragmatic approach, recognising that data ... , and the UK Government has been working in partnership with industry and browser manufacturers to deliver what ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Central Exposure: TV, Cinema, Online Follow Arif Durrani on Twitter: @DurraniMix ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
Do media agencies require a brand positioning?
12 Apr 2012
affects everything and everyone at the agency on a daily basis. It is central to the talent we hire ...
Jeremy Lee: This is shaping up to be a topsy-turvy year in agency land
12 Apr 2012 | by Jeremy Lee
look at the problems the Coalition Government has got itself into). In the sprint to win new business ...
Give women more support and we'll all benefit from it
12 Apr 2012 | by Amanda Mackenzie
Commissioned by the UK Government, Lord Davies published a report and 10 recommendations in February 2011 to tackle the fact that there are so few women on British boards. The Davies report set a target to double the number of women on the FTSE 100 boards by 2015. Year one has seen the largest single ...
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...
BSUR
10 Apr 2012 | by Joost Perik and Jan Rijkenberg, BSUR
are not sitting in every market that these campaigns ran in? Well, in short, no. If the brand's DNA is central ... in the world where a local media agency can adapt it as required. But the central idea always remains intact ... , Sweden and Jamaica. The premise of "Another day, another adventure" was so central to the concept ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
