Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
again in 2011, up 1.8 per cent despite government cuts obliterating radio's biggest advertiser, COI ...
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
, Centrals and online. Selected stores excluded" - was ambiguous and therefore misleading. While Sainsbury ...
Royal Caribbean appoints OMD for search and social
30 Apr 2012 | by Maisie McCabe
Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ...
Things We Like
19 Apr 2012
Radio shut its Manchester-based local television station Channel M, blaming the Government for failing ... . The closure has got to raise questions over the Government's plans for 20 towns and cities, including ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Central Exposure: TV, Cinema, Online Follow Arif Durrani on Twitter: @DurraniMix ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
Do media agencies require a brand positioning?
12 Apr 2012
affects everything and everyone at the agency on a daily basis. It is central to the talent we hire ...
Things we like
29 Mar 2012
declare BGT the king of the talent shows. The Thinkbox sponsored-Government advertising debate We ... motion for debate was "Government advertising saves the country money", which provoked spirited ... Sinclair of The TaxPayers' Alliance and Matt Tee, the former Permanent Secretary for Government ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
