Field Marketing Agency of the Year: CPM
13 Dec 2011 | by Sarah Shearman
accounts for a significant portion of the business' net profit. It has been central to driving some ...
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Sainsbury's and DCMS chiefs launch 2012 School Games
10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
what it feels like to compete in the Olympic Games. Hunt said it was important that the government ...
Think BR: The Olympics are coming... so sling yer 'ook
07 Oct 2010 | by Geraint Lloyd-Taylor
an Advance Notice ( if you missed it, it s available on the London 2012 website ). The Government ...
Metro Bank to open first branch next month
16 Jun 2010 | by Alex Brownsell
in Holborn, central London, with a second branch set to open its doors on Cromwell Road, near Earl's Court, a ...
COI confirms 'at least 50%' cuts in Government adspend
02 Jun 2010 | by Joe Thomas and Gemma Charles
EXCLUSIVE: The Central Office of Information has for the first time officially informed marketing..., as part of the anticipated swingeing cuts under the new Coalition Government . In a letter dated 2 June ... 40m on digital, according to the COI's annual report. The Government has previously stated ... outlines the definitions of essential marketing as: Where the government has a duty to provide ...
Virgin Trains to offer games and massages
26 Jan 2010 | by Alex Brownsell
will be central to Virgin Trains' 2010 marketing activity. This will aim to encourage consumers to switch from ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
of experiential agency BEcause. For their part, brands are coming to see experiential as central to how ...
Zombie game marketing stunt goes awry after body parts disappear
12 Mar 2009 | by Ben Bold
central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken
Wilkinson Sword sponsors moustache competition
31 Oct 2008 | by Miranda Fitzgerald
Throughout November the shaving specialist will run a barber shop called Mo's Moustache Emporium in central London, where members of the public can get their moustaches maintained for free. Professional barbers will use Wilkinson Sword's Quottro Titanium Precision razor, which will also be on sale ...
Outlook for sponsorship growth in 2008 looks strong
21 Feb 2008 | by Ardi Kolah
is underpinned by a community or grass-roots platform. A good example is FINA, the world governing body ... by the British government this month, sponsorship of the London 2012 Olympic Games may actually cause long ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
