IHG training academy to create UK marketing jobs
22 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
was welcomed by deputy prime minister Nick Clegg, coming at a time when the Government is trying to stimulate ...
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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...
Wired 2011: a glimpse of the future - without adland
27 Oct 2011 | by Michael Sugden
of Telefonica Digital, is worried the UK is behind the curve following the Government's postponement of the 4G ...
Pernod Ricard in push for Brancott Estate wine
24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
to which the advertising is central gives us the opportunity to outreach to our target consumers ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
COI confirms 'at least 50%' cuts in Government adspend
02 Jun 2010 | by Joe Thomas and Gemma Charles
EXCLUSIVE: The Central Office of Information has for the first time officially informed marketing..., as part of the anticipated swingeing cuts under the new Coalition Government . In a letter dated 2 June ... 40m on digital, according to the COI's annual report. The Government has previously stated ... outlines the definitions of essential marketing as: Where the government has a duty to provide ...
Blossom Hill launches £1m Wimbledon campaign
01 Jun 2010 | by John Reynolds
across print, broadcast, digital and outdoor. A central element of the campaign will be limited edition ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
