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Getting behind the IAB figures: Media experts on the rise of mobile

of wider plans, and is certainly benefiting from digital becoming more central to many campaigns. "It ...

CBS Outdoor adds Bluetooth to London bus ad offering

operating in central London, following a successful trial with brands such as Walkers Crisps, Lynx

Nearly 90% of the UK without all 3G networks

it can do to help address the remaining mobile "not spots". The Government is working ...

My Media Week: Zoe Osmond

foray to the gym (soooo boring!) and then back for a finance council. Charity governance is a fine ...

Mobile advertising shows its power

, entertainment and retail enjoy the highest mobile CTR, while apparel and government have the lowest CTR. Government also has lower CTR performance for browser based banners. Performance by vertical ...

O2 criticises 4G auction as 'state aid'

that Everything Everywhere and 3 ended up paying 1bn less for low bandwidth, effectively depriving the Government ... result of the turn-off of analogue television. It is not expected to be as lucrative for the Government ...

The recession made the BBC into a 'dangerously tall poppy'

and the Welsh language channel S4C, in return for a Government promise not to put any further financial burdens ... " over the next five years and the Government had undertaken not to come back for a "second bite ...

Think BR: Are you mobile first or last?

innovations that will transform lives, like the power balance between government and people, as recently ...

Ten things to keep you awake in 2011

is becoming increasingly central to companies media strategies," says Maude. "The central question concerns ... more exploited, point to untapped potential here. Last month s government-commissioned Shott report ...

Ofcom hands mobile operators 3G boost

the 2G spectrum for 3G. The government approved the move, which came into force on 30 December 2010 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.