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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

ISBA Conference: Advertisers must prove their economic worth

In a wide-ranging address to the ISBA Conference this morning, Whittingdale said advertising was of "central importance" to the economy because of its role in helping consumers to make informed spending choices. ''You are the oil in the capitalist machine," he said. ''The challenge for industry is to get ...

Tesco embarks on hiring spree to boost customer service

creation comes after Tesco attracted controversy about its participation in the Government's welfare ... on the Jobcentre Plus site after an IT fault and the advert was for a placement under a government work ...

Government seeks brand 'friends' for youth marketing plans

The government is calling on brands to help shape its youth marketing strategy, aimed at preventing...government dropped support for campaigns on several issues after it was formed in 2010. These included ... of 7.7m, 3m and 1.4m drives respectively un-der the previous government. ...

Subway's UK marketing chief on putting health and value at the heart of the brand

central marketing pot, so franchisees have a keen interest in how their hard-earned takings are being ...

Clegg hails John Lewis as blueprint for British business

, if you like." Clegg claimed the coalition Government would work with businesses to make sure ... trust that distributes profits back to its employees. The Government will consider cutting red tape ... . "That is why we support the Employee Ownership Association's call to Government in providing incentives ...

Portas review criticises supermarket non-food expansion

to ensure they thrive. "The Government will now review Mary's recommendations and we will publish our ...

Food Advertising Unit to study effect of ads on children

advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing...and retailers to promote transparency in calorie content and more healthy-living messages. Senior government ... In This Together', called for a 'responsibility deal' between government and businesses. July 2010 : Health ... the trends in obesity'. March 2011 : Government formally unveiled 'Responsibility Deal', backed by more ...

Sustainability: The search for a clearer footprint

; the electricity bill is larger, there are government penalties. That sharpens the mind and gets it into operations ... of them could be guilty of greenwash: data quality. Disclosure is voluntary, though the UK government ...

The 'responsibility deal' may usher in a new era of 'healthwash'

I'm no fan of legislation, so I welcome the government's voluntary 'responsibility deal' initiative unveiled today. But the problem with self-regulation is that you have to trust all the players to support and abide by any agreement and do what is right. So it s no surprise that a few don t want ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.