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Taming the data deluge

05 Apr 2012 | by David Benady

sports' governing bodies to increase participation and attendance, a challenge for smaller sports ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

Tesco must find a new role for Clubcard

15 Feb 2012 | by Alan Mitchell

picture that no siloed scheme can rival. The UK government is backing this vision with its 'midata ...

Editor's comment: Clubcard: reinvent or face extinction

15 Feb 2012 | by Noelle McElhatton

' chance to revisit government policy Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

We re at the halfway point in a regulation race started by the UK government implementing the revised European ePrivacy directive in May this year and finishing with the May 2012 deadline after which the UK data watchdog said it would be enforcing the law. Ed Vaizey, the minister who granted ...

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

of suppression files over the next three years as part of a new agreement with the government to cut physical...impact. "The deal will not only help in delivering the Government s objectives of moving towards a ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

27 Jun 2011 | by Oliver Luft

The nascent mobile marketing industry is being "seriously damaged" by the failure of Government

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

always been central to the company's marketing, starting with acquisition through to maintaining regular ...

Make social a key touchpoint, says customer expert Phil Winters

19 May 2011 | by Daniel Farey-Jones

were worried about the Government, Big Brother, collecting data about us. Then in the 90s and the 2000s ...

Consumer data: This time it's personal

15 Apr 2011 | by David Murphy

. Henderson says that local government is interested in the services because of its potential to save them ... Wright. 'Currently, people can authenticate their identity online using Government Gateway, but that does ...

Behavioural ads in Europe to be flagged by icon

14 Apr 2011 | by Arif Durrani

Government has also expressed support for the cross-industry self-regulatory approach. In a speech to the CBI ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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