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Taming the data deluge

05 Apr 2012 | by David Benady

sports' governing bodies to increase participation and attendance, a challenge for smaller sports ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

How to join the social club

28 Nov 2011 | by Melanie May

central role in the marketing mix. Getting the integration right will prove to be an essential skill ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

We re at the halfway point in a regulation race started by the UK government implementing the revised European ePrivacy directive in May this year and finishing with the May 2012 deadline after which the UK data watchdog said it would be enforcing the law. Ed Vaizey, the minister who granted ...

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

of suppression files over the next three years as part of a new agreement with the government to cut physical...impact. "The deal will not only help in delivering the Government s objectives of moving towards a ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

14 Oct 2011 | by Daniel Farey-Jones

better at developing a common language and consistent standards as dealing in data becomes more central

Few consumers on warpath after cookies law change

16 Jun 2011 | by Daniel Farey-Jones

for installing cookies were introduced on 26 May after the UK government adopted the EU Privacy and Electronic Communication directive. However the government stressed it would take a "phased in" approach and said ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

always been central to the company's marketing, starting with acquisition through to maintaining regular ...

Make social a key touchpoint, says customer expert Phil Winters

19 May 2011 | by Daniel Farey-Jones

were worried about the Government, Big Brother, collecting data about us. Then in the 90s and the 2000s ...

Consumer data: This time it's personal

15 Apr 2011 | by David Murphy

. Henderson says that local government is interested in the services because of its potential to save them ... Wright. 'Currently, people can authenticate their identity online using Government Gateway, but that does ...

Government targets UK brands in quest for census data

01 Mar 2011 | by Gemma Charles

The Government is calling on major brands, including Tesco, to allow access to their customers.... Discussions between the Government and Dug have centred on finding ways to cut future costs for the once ... that the Government is encouraging companies to breach the Data Protection Act. At issue was the suggested use ... dunnhumby, said the potential for government to use loyalty data is "immense". Expert comment Alan ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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