11 Apr 2012
| by Matthew Chapman
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The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ...
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The proposals come at a time when the Government faces pressure to do more to help people, whose living standards have been hit by above-inflation increases in energy prices.
Government research indicates ...
05 Apr 2012
| by David Benady
sports' governing bodies to increase participation and attendance, a challenge for smaller sports ...
collection, Maurel says some governing bodies are using real-time data to build their popularity.
British ...
15 Feb 2012
| by Alan Mitchell
picture that no siloed scheme can rival.
The UK government is backing this vision with its 'midata ...
15 Feb 2012
| by Noelle McElhatton
' chance to revisit government policy
Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...
28 Nov 2011
| by Melanie May
central role in the marketing mix. Getting the integration right will prove to be an essential skill ...
20 May 2011
| by Kim Benjamin
always been central to the company's marketing, starting with acquisition through to maintaining regular ...
15 Apr 2011
| by David Murphy
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Henderson says that local government is interested in the services because of its potential to save them ...
Wright. 'Currently, people can authenticate their identity online using Government Gateway, but that does ...
08 Mar 2011
| by Rachel Barnes
to the government, despite calls for the commercial sector to help compile the national census...., had been in talks with government officials including Cabinet Office minister Francis Maude (Marketing, 2 March).
It is understood the government wants access to brands' customer data to overhaul ...
01 Mar 2011
| by Gemma Charles
The Government is calling on major brands, including Tesco, to allow access to their customers....
Discussions between the Government and Dug have centred on finding ways to cut future costs for the once ...
that the Government is encouraging companies to breach the Data Protection Act.
At issue was the suggested use ...
dunnhumby, said the potential for government to use loyalty data is "immense".
Expert comment Alan ...
18 Feb 2011
| by Daniel Farey-Jones
The new investment will provide Heineken s individual brand teams with a central resource for planning.
Indicia will collaborate with the individual teams, providing consultancy and strategic planning to improve customer targeting, engagement and dialogue via social and digital media channels ...