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Energy industry to increase transparency over best deals for customers

. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living standards have been hit by above-inflation increases in energy prices. Government research indicates ...

Taming the data deluge

sports' governing bodies to increase participation and attendance, a challenge for smaller sports ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

Tesco must find a new role for Clubcard

picture that no siloed scheme can rival. The UK government is backing this vision with its 'midata ...

Editor's comment: Clubcard: reinvent or face extinction

' chance to revisit government policy Culture Minister Jeremy Hunt admits VisitBritain's biggest push to date flies in the face of the government's decision to cut marketing spend (page 12). If 'Great' is a ...

How to join the social club

central role in the marketing mix. Getting the integration right will prove to be an essential skill ...

What digital marketers can learn from DM

always been central to the company's marketing, starting with acquisition through to maintaining regular ...

Consumer data: This time it's personal

. Henderson says that local government is interested in the services because of its potential to save them ... Wright. 'Currently, people can authenticate their identity online using Government Gateway, but that does ...

Tesco refuses government Clubcard share plan

to the government, despite calls for the commercial sector to help compile the national census...., had been in talks with government officials including Cabinet Office minister Francis Maude (Marketing, 2 March). It is understood the government wants access to brands' customer data to overhaul ...

Government targets UK brands in quest for census data

The Government is calling on major brands, including Tesco, to allow access to their customers.... Discussions between the Government and Dug have centred on finding ways to cut future costs for the once ... that the Government is encouraging companies to breach the Data Protection Act. At issue was the suggested use ... dunnhumby, said the potential for government to use loyalty data is "immense". Expert comment Alan ...

Heineken appoints Indicia to improve consumer engagement

The new investment will provide Heineken s individual brand teams with a central resource for planning. Indicia will collaborate with the individual teams, providing consultancy and strategic planning to improve customer targeting, engagement and dialogue via social and digital media channels ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.