Pepsi unveils first global campaign
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...
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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
Following the Government's decision to consult on 'debranding' cigarette packets, we gather...Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no ... controls the Government has put in place to try and stop young people getting access to cigarettes ... case for recompense and compensation. "We don t try to tell Government how to regulate tobacco - what ...
Govt wants tobacco firms 'to have no business' in UK
13 Apr 2012 | by Matthew Chapman
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no...The Government will launch the consultation on Monday (16 April) in order to work out whether ... the Celebration Pack. The news comes as the Government becomes increasingly aggressive in its moves to stamp ... , started legal proceedings against the Australian government's passing of legislation to make plain ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...
Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...
Tesco embarks on hiring spree to boost customer service
05 Mar 2012 | by Matthew Chapman
creation comes after Tesco attracted controversy about its participation in the Government's welfare ... on the Jobcentre Plus site after an IT fault and the advert was for a placement under a government work ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
to lobby the Government together and urge it to scrap APD due to its "negative" impact on the economy ...
Victoria Beckham champions 'Great' Britain fashion push
20 Feb 2012 | by Matthew Chapman
Central Station as part of New York Fashion Week. She was joined by British luminaries of the fashion ... year, our industry inspires." The Government is splashing out 25m on the 'Great' campaign , which ... , music and sport. At a time of widespread Government cuts, Jeremy Hunt, secretary of state ...
RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
