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Department for Communities and Local Government 'fire kills' by RKCR/Y&R

The Government is encouraging people to test their smoke alarms when they reset their clocks next...Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Now is the time to capitalise on London's digital potential, says Boris

benefits from a new 100 million urban broadband fund, announced by the Government, that will see London ... , jobs and new investment London needs to grow. I will lobby the Government for the Tech City ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

't speak out immediately. There is a code of respect that governs us - that we shouldn't be quick to snitch ...

Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric

's second aim is to persuade the US government to keep supporting the Ugandan army until Kony is captured and his army, which includes child soliders, is disarmed. The group claims the US government is due ...

Iris launches Urgent Genius Weekender II

of Communication, Central Saint Martins College of Art and Design, and the School of Communication Arts. Companies ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

to government guidance and standards on social media and digital engagement. Jones joins a growing panel ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

Sushma Sagar, senior brand manager, Banana Republic Why I like this I had the most bizarre dream the other day about a freaky man-baby-sheep creature that could fly. The twisted mind behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain. The central ...

Kylie meets her biggest fan in Xbox film

promoting a competition for 'Dance Central' and Xbox's sponsorship of the pop star's European tour....The video, created by McCann London, features Darren, an avid 'Dance Central' gamer, emulating Kylie s famous dances routines and wearing her revealing outfits, including her gold hot pants and white ... on 'Dance Central', which works with the Xbox Kinect motion controller. As part of the tie-up, which ...

Lynx recruits Kelly Brook for Excite digital campaign

including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.