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Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after...Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

Tesco embarks on hiring spree to boost customer service

creation comes after Tesco attracted controversy about its participation in the Government's welfare ... on the Jobcentre Plus site after an IT fault and the advert was for a placement under a government work ...

Industry bodies unite for experiential marketing code

Experiential campaigns will be governed by a new code, as part of a plan to strengthen self

Subway's UK marketing chief on putting health and value at the heart of the brand

central marketing pot, so franchisees have a keen interest in how their hard-earned takings are being ...

Live advertising to Channel Me

and exciting. Rather than bolting on opportunities to amplify the moment, communication becomes the central ...

Should the Government scrap hotel star ratings?

The Department for Culture, Media and Sport (DCMS) is expected to raise the idea of scrapping the UK's star-ratings system for hotels in favour of consumer-led reviews next month, but the tourism industry is divided.

Heathrow plans events to boost youth appeal

to link back to Heathrow's central concept of 'connecting people around the world and making every ...

An experience shared

s vehicle of choice) in central London, and created a Facebook competition app to give clues to its where ...

Make a bigger impact

, with a potent ially justified case. When an experiential approach is strategic and central ... -value experiences as central to brand communications. Added-value brand experiences that give back to consumers ...

Think BR: The Olympics are coming... so sling yer 'ook

an Advance Notice ( if you missed it, it s available on the London 2012 website ). The Government ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.