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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

Brands must meet the retail challenge

, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ... , have a central role to play. There can be only one winner with the lowest price, says Sands; 'The ...

Appointment to view: Ariel spreads jam across Stockholm Central Station

The robot arm was set up in a glass booth in Stockholm Central Station where passersby could watch 1000 items of clothes being splattered with lingonberry jam, chocolate drink and tomato ketchup. The robot was controlled via a Facebook page, which anyone living in Denmark, Finland, Norway or Sweden ...

Mary Portas registers Queen of Shops trademark

. The "Mary" trademark also has an image attached to it. Portas was appointed in May by the Government ...

Sector Insight: Household paper

also one of the categories to benefit from the swine flu outbreak in 2009 as the government pushed its ...

Unilever announces major reorganisation to 'drive growth'

Manwani is currently president, Asia Africa, Central and Eastern Europe and will take up the position of chief operating officer on 1 September. He will be responsible for all markets in order to "drive speed-to-market" and accelerate the rollout of innovations across markets. Mike Polk, Unilever ...

Q&A: Jim Stengel - Shared wisdom

in a way that extends far beyond corporate social responsibility to become more about central brand ...

M&S confirms Robert Swannell as Sir Stuart Rose's successor

: "[Swannell s] appointment completes our succession plan and enables us to revert to standard governance ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

was intended to be a heightened dramatisation of his passion for typography. Government (national local ...

End of 'digital' road

is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.