Johnson & Johnson to restructure marketing operations
24 May 2011 | by Loulla-Mae Eleftheriou-Smith
, which led to a US government probe into J J s handling of the situation last May. One of the products ...
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Unilever announces major reorganisation to 'drive growth'
24 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Manwani is currently president, Asia Africa, Central and Eastern Europe and will take up the position of chief operating officer on 1 September. He will be responsible for all markets in order to "drive speed-to-market" and accelerate the rollout of innovations across markets. Mike Polk, Unilever ...
ZenithOptimedia retains £285m global Sanofi-Aventis account
20 Oct 2010 | by Mark Banham
are prescription-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine ...
MediaCom and Starcom split £100m GSK media brief
06 Aug 2010 | by Mark Banham and Katherine Levy
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
ZenithOptimedia on alert as Sanofi-Aventis calls review
20 May 2010 | by Mark Banham
-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology ...
GlaxoSmithKline calls £100m international media review
19 Apr 2010 | by Anne Cassidy
the business in Central and Eastern Europe. The pitch process begins immediately and the winning agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
