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John Lewis 'christmas' by Adam & Eve London

The unadulterated joy felt by children opening their presents on Christmas morning is the central

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...

Kitcatt Nohr Digitas wins Puma Social

The agency won the account after a pitch and will develop a new social media content and engagement strategy for Puma Teamsport covering all of its digital platforms. Central to its digital strategy will be Puma's sporting brand ambassadors such as Sergio Ag ero, the footballer, who was signed ...

Brands must meet the retail challenge

, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ... , have a central role to play. There can be only one winner with the lowest price, says Sands; 'The ...

London Fashion Week: Followers of fashion

was held at Elms Lesters Painting Rooms in central London, immediately after the Giles catwalk show ...

Speedo UK seeks brand boost in run-up to London 2012 Olympics

been approved by the sport s governing body, FINA. Last month, Pentland paid 20m for Blacks Leisure ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

Government targets beauty brands with body-confidence pledge

The government is drawing up a voluntary pledge in partnership with fashion, beauty and media..., to attain an ideal appearance. The government hopes the pledge will form the cornerstone of a movement ...

Watchdog bans Drop Dead ad featuring skinny model

as imagery in advertising comes increasingly in the spotlight, with the government and industry bodies ...

Helen Edwards on Branding: Sixty is the new old

has remained constant since 2005. - Many governments are raising the age at which people ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.