Starbucks 'snowflake' by BBDO New York
22 Nov 2010
Starbucks used the magic of snowflake kites to bring you the first snowfall of the season. The TV spot is running on US cable networks such as MTV, TBS and Comedy Central. ...
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Häagen-Dazs 'it's girls' time' by Saatchi & Saatchi
20 Jul 2011
Saatchi Saatchi has worked with the event manager Woof, the design shop Hothouse and the PR company Beige to create a space where women can enjoy the ultimate girls night in. Located in a secret central London location, the pop-up boudoir treats guests to experiences including pamper sessions ...
Waitrose 'home' by Miles Calcraft Briginshaw Duffy
11 Nov 2009
Home is the central theme to Waitrose s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together. The visuals are an edited version of last year's Waitrose Christmas ad. ...
Marmite 'horrid henry' by Iris London
10 Sep 2009
, to promote the Reading for Life government initiative.
Drinkaware 'drink smarter' by AMV BBDO
01 Sep 2009
, in partnership with the Government, today unveils the first stage in a £100m campaign.
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
