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, in partnership with the Government, today unveils the first stage in a £100m campaign.
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
-premises campaign, under the Public Health Responsibility Deal agreed by the government and the alcohol industry ... . However, the announcement of this initiative was made on the same day as that detailing the government ... by the discussion about plain packaging. 'The government has stated its direction within the recently published ...
central part of the strategy to drive awareness and, ultimately, personal endorsement. - Be clear ...
products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...
. The danger is that the government will alienate a majority of tipplers, and set up a confrontation ... , Holbrook and Featherstone. One of its central observations is that the pleasures of excess don't always ...
The Government has warned that it will consider a ban on alcohol advertising unless more action...young people should not be targeted, large numbers of under-18s still see alcohol ads. A Government ... and will continue to work with the Government to ensure that, as advertising techniques evolve, alcohol continues ...
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid.... But the responsibility of being in government isn t always about doing the popular thing. It's about doing the right thing." Over the summer, the Government will consult on whether to set its preferred price of 40p per ... will be hit by a 100 to 135 increase. At the same time, the Government will also consult on banning ...
to lobby the Government together and urge it to scrap APD due to its "negative" impact on the economy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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