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Saatchi Saatchi has worked with the event manager Woof, the design shop Hothouse and the PR company Beige to create a space where women can enjoy the ultimate girls night in. Located in a secret central London location, the pop-up boudoir treats guests to experiences including pamper sessions ...
The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...
The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...
The campaign had significant influence on the Government to change the Healthy Start regulations, which have ...
. Not the most original scenario, but it doesn t matter because of what follows. Our central character is Joan ...
as part of the Government's initiative to get the UK public to cut their daily salt intake. ...
Trebor, the Kraft-owned mint brand, is rolling out a central brand message across its entire...wearing a white suit and swimming goggles while standing in a fountain. The ad ends with the central ...
-store marketing, following the government's decision to relax its guidance.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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