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McDonald's serves up 'one a day' fizzy drink for kids

will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca ...

ISBA president Woods: Marketers must shape online regulation

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Pepsi unveils first global campaign

'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...

The truth about youth: Do you know Generation Z?

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

Whitehouse Consultancy appointed to fight VAT on sports drinks

Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October. The Government has also revealed ... time when the Government is preparing for the Olympics and attempting to tackle the increasing problem ...

Trading places: this week's people moves

. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

Will product placement take branded content to the next level?

, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...

BrandMAX: Gatorade champions 'power of the big idea'

. Central to the campaign was a restaging of 1993 American football matches between college teams ...

Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston

Mildenhall. Although Wieden Kennedy was central to that creative, Coke is increasingly working without ... the liquid approach is now central to everything it now does. 'With such massive changes in marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.