Marmite 'horrid henry' by Iris London
10 Sep 2009
, to promote the Reading for Life government initiative.
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Waitrose 'home' by Miles Calcraft Briginshaw Duffy
11 Nov 2009
Home is the central theme to Waitrose s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together. The visuals are an edited version of last year's Waitrose Christmas ad. ...
Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
Ben & Jerry's renames ice-cream in support of gay marriage
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...
Warburtons calls in Cohn & Wolfe to challenge health concerns over bread
01 Mar 2012 | by John Owens
and lifestyle and changing consumer eating and we want them to engage with stakeholders, NGOs and the Government ... . Last year Warburtons started exporting to international markets, with a focus on central and Western ...
Hit or miss? Tesco offers permanent job paying only Jobseeker's Allowance
23 Feb 2012
Tesco came under fire over its participation in government unemployment schemes when it posted a
Campaigns: Food & Drink - N-ice way to promote frozen foods
23 Feb 2012 | by John Owens
The campaign had significant influence on the Government to change the Healthy Start regulations, which have ...
Weetabix picks 101 for Ready Brek campaign
16 Feb 2012 | by Anne Cassidy
school day. The Ready Brek glow was part of the memorable "central heating for kids" work that ran ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
central marketing pot, so franchisees have a keen interest in how their hard-earned takings are being ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
