Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
agencies; whether or not agencies need to be based in central London, and what media solutions have really ...
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Department for Communities and Local Government 'fire kills' by RKCR/Y&R
24 Oct 2011
The Government is encouraging people to test their smoke alarms when they reset their clocks next...Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...
PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation
09 May 2012 | by Arif Durrani
to be governed by the industry body in the future....The shape and nature of any new-look PCC to emerge after the News of the World s phone hacking scandal is among the key concerns of the ongoing Leveson Inquiry. Much of the debate has centred around how you can make sure all major publishers agree to be governed by any new press regulator, without ...
Sport magazine plans international expansion
30 Apr 2012 | by Kate Lloyd
and central Europe. Cities with large metro systems will be targeted for distribution, along with those where ...
Free glossy monthly prepares for launch
18 Apr 2012 | by Nick Batten
to commuters at 75 central London tube stations, and 20,000 copies will be available for self-selection in a ...
Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum
05 Apr 2012
. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...
PCC's Lord Hunt responds to MPs report on media
30 Mar 2012 | by Arif Durrani
regulator which governs all major publishers and has the confidence of the public." The report had ... the implications to the media if the Government were to assume a degree of control over it, Hunt added ominously ...
Magazines continue to innovate, highlights Fipp report
19 Mar 2012 | by Nick Batten
readers scanned the centrally located QR code and placed it over the mouth of a pictured dictator ...
Vogue iPad app to go monthly in September
22 Feb 2012 | by Daniel Farey-Jones
will play a central part in our brands for as long as I can see," he said, while also claiming ...
MAGAZINE ABCs: FHM tumbles another 9.5% in "extremely challenging" market
16 Feb 2012 | by Mark Banham
, for example, Bauer have now set up a central trading team who sell across the brands, so from an agency point ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
