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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

and positioning has to be set centrally, with local brand managers reduced to implementing strategies set ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Lord Mandelson to advise APP after accusations of illegal logging

11 May 2012 | by Sara Luker

. The newspaper also stated that his staff have met members of the Indonesian government. A Greenpeace list ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay

in economic growth and prosperity. Perhaps that's why government too is sitting up and taking notice. Three ... -issues never go away, of course, but more and more we are seeing government take the growth potential in UK ...

Cilla Snowball named new Advertising Association chairman

03 May 2012 | by Jeremy Lee

Snowball has set out her agenda as driving greater cross-industry support for the AA and ensuring its key messages hit home with the Government and opinion-formers. She succeeds Andrew McGuinness, a founding partner of Beattie McGuinness Bungay, who steps down on 1 June after three years ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

All About ... The EU Cookie Law

19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau

environment. Thankfully, the UK Government has chosen a pragmatic approach, recognising that data ... , and the UK Government has been working in partnership with industry and browser manufacturers to deliver what ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... unhealthy foods has been a long-standing problem for policy makers and is central to the whole debate ...

Consumer: Land Rover evokes interest in young

05 Apr 2012 | by John Owens

central creative platform or theme - in this case City Shapers - and then execute it in local markets ...

Trafigura Beheer BV brings in Victora Dix for senior comms role

03 Apr 2012 | by John Owens

In the newly created role Dix, formerly MD of Cohn Wolfe s Swiss arm, will be responsible for setting the media relations governance and strategy for Trafigura. Replacing her in the role at Cohn Wolfe will be Elaine Carroll. Dix said that her appointment was part of a wider expansion of the in ...

PCC's Lord Hunt responds to MPs report on media

30 Mar 2012 | by Arif Durrani

regulator which governs all major publishers and has the confidence of the public." The report had ... the implications to the media if the Government were to assume a degree of control over it, Hunt added ominously ...

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