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The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media ... Mauresmo, Mark Petchey, Fabrice Santoro and Sam Smith. Bet365's idents will be made by Drummond Central. It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...
Speaking at the Social Brands Conference in London today, Ben Carter, head of central online marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair Poker Twitter feed. "It is something of a social experiment," he explained, pointing to the fact ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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